Persuasion and Power is a rare nonfiction classic--about an old practice
This nonfiction work is a rare classic. There are lots of books on Communications, Public Relations, Public Affairs, Social Media, TV & Radio, Internet Marketing, Media strategy. But no other book I’ve seen looks at the permeable borders of these categories as they contribute to the big picture of political campaigns, national security—Strategic Communications. In PERSUASION AND POWER (Georgetown University Press), James Farwell shows that skill in the use of images, words, and symbols, does not necessarily guarantee success. The end result often depends on the content of the message and its goal. Deception is not as successful as truth, consistent, and persuasive. It also helps to remember that any success is within a specific time-frame. With the speed and incessant change of the 24/7 news cycle, a permanent end result is a chimera. Yet this book analyzes the strategic communications embodied in our Declaration of Independence, a document of enormous i...