Thursday, February 14, 2019

Edward Einhorn's brilliant play, THE NEUROLOGY OF THE SOUL-Neuroscience is the nexus for love, art & brand marketing


Written and Directed By Edward Einhorn  UNTITLED THEATRE CO.

February 8 - March 2, 2019  

at A.R.T./New York’s 
Jeffrey and Paula Gural Theatre
502 W. 53rd Street (at 10th Ave)

A new play examining the nexus between neuroscience, marketing, art, and love.

With: Ashley Griffin*, Mick O’Brien*, Yvonne Roen*, Matthew Trumbull*

*Indicates member of Actor's Equity Association

Thu - Sat at 8pm
Sun Feb 10 and 24 at 5pm; Tue Feb 12 and 26 at 7pm



Here's the story. Amy, a lapsed artist and one-time artist's model, is married to Stephen, a neuroscientist investigating how emotions affect the brain. As the play opens, she's not been his only subject but his favorite, as he investigates the neurological impact of their relationship--their love.
He speaks and she's not to answer. His words are a stimulus for her brain to register emotion. And when she's had enough she can exit by squeezing a bulb.

As the story evolves, Stephen is offered a high paying job in neuro-marketing in New York. The company owner, Mark, sees the research not just as an extension of how psychology is used but the potential of a whole brave new world of induced responses with the "flea driving the dog." But Amy, the artist, now poses a challenge--other ideas of  motivation. And so, as Stephen takes the job with Amy his only subject (not quite as mute as was Pygmalion's Galatea), a not quite conventional love triangle develops. And what about Stephen's theory?

This play takes on notions of"progress and success, but more original is how it juxtaposes data with the human soul, the idea of the artist as truth seeker with the static male gaze of the "beloved" in the arts. This ambitious play, delivered on much of this with clarity and humor. Below is some of the dialogue.

Don't miss this play. It needs to be extended. Although the cast was excellent, Ashley Griffin's AMY was quite a stand-out, as she cautiously walked a line between loyalty to her husband's research and  his use of her and an awakening to her own the potential as an artist.

STEPHEN
enters. AMY is back in the MRI machine.)

These images may be art one day, so try to think like Van Gogh! On second thought, don’t do
that. I like you with both your ears.

(He laughs at his own joke. Which falls dead of
course…AMY can’t respond, even if she wanted
to,)

OK, this time, as I explained, I am going to mix different types of phrases together, and I’m
going to see if there’s a difference between your neural reactions. Squeeze the thingy if you’re
ready.

(AMY squeezes it.)
Great. Let’s go. I love you.
(Pause.)
I like you.
(Pause.)
I don’t like you.
(Pause.)
I hate you.
AMY
I’m reminded of some early relationships I had. Before I met Stephen, of course. Or rather, most
of them were before I met Stephen.
STEPHEN
I have no feelings about you whatsoever.
AMY
Stephen and I weren’t exclusive. Well, he was. I wasn’t. He wanted to be.
STEPHEN
I am indifferent.
AMY
I…didn’t know what I wanted. There was one guy, Mack…he goes by Mack, short for…my
God, I don’t remember. McKenzie? Something Irish. Have I really forgotten his real name? I
have. I guess I have.
STEPHEN
You turn me on.
AMY
Mack was an artist too. But he was—his art was terrible. Sold well. He knew how to sell. He’s
the only one, actually, the only one I know from those days, who’s actually making a living from
his art. If you can call it art. Landscapes that look good in your living room, that you don’t have
to think too long about. Nobody could stand him. Not even me.
STEPHEN
I want to fuck you.
AMY
Maybe it was jealousy. Why should he be successful, with his awful, clichéd seascapes or
flowers or whatever while I was totally unsuccessful with my awful, clichéd, half naked women.
God, he turned me on.
STEPHEN
I long for you.
AMY
I told you I like you.
(Pause.)
I don’t like you.
(Pause.)
I hate you.

(Transition to MARK at the Digital Leadership
Summit again.)
MARK
Let’s go back to the concept of love. Because that’s it, isn’t it? That’s the Holy Grail. If you
can make your customer love you, you have it made. They will stick with you, with your brand,
forever. Or at least until they fall in love with another.
(Slide: a wedding)

It’s all about cognitive framework. The situation in which you encounter a brand affects the way
you think about it, just in the way that the situation you encounter a person affects the way think
about him or her. Let me tell you the story about a marriage. My marriage, in fact. I met my
wife in college. Well, she was in college. I was her TA. I know, scandalous, except that it
happens all the time. She was very beautiful, and very smart, and to be honest, I don’t think she
would have given me a second glance if we had met in a coffeehouse. Or on the street. Or
maybe even through a friend. But I was her teacher. I was smarter than her, at least about the
class I was teaching. I was more powerful than her. And for her, that was the right cognitive
framework. That is what made her notice whatever my good qualities might have been, what
made her overlook my bad ones. Now in my case, the marriage didn’t last. In my case, once the
framework changed, so did the love. She saw me differently. So it’s a challenge, and the
challenge is twofold. Win the love. Keep the love. It’s a challenge in any circumstance, but
when you can look inside someone’s brain and see when the love is waning…well, that gives
you an edge, doesn’t it?

S.W.

Tuesday, February 5, 2019

NOTORIOUS Ben Hecht, new biography of Hollywood's most legendary screenwriter, who shattered media silence on Nazi slaughter of Jews















About the Early-Roaring 20's Hecht, who had multiple hits on Broadway including "Front Page." He resided at the Algonquin Hotel with the literary Round Table. For the curious...The Legendary Algonquin Round Table! Here "the Vicious Circle" where this infamous gang of whiplash wits gathered each week for lunch during the Roaring Twenties. 

The Round Tablers, who transformed American theater, comedy and the portrayal of journalism in popular culture, besides HECHT included Dorothy Parker, Harold Ross (founder of The New Yorker) and Robert Benchley; columnists Franklin Pierce Adams and Heywood Broun; critic Alexander Woollcott; comedian Harpo Marx; and playwrights George S. Kaufman, Marc Connelly, and Robert Sherwood. Algonquinite Edna Ferber called them “The Poison Squad,” and wrote, “They were actually merciless if they disapproved. I have never encountered a more hard-bitten crew. But if they liked what you had done, they did say so publicly and whole-heartedly.”

NOTORIOUS BEN HECHT was launched!  March 15 the book is published. Want one in advance. paper



Ben Hecht’s world, dominated by a madman and the response of the Big 3 Allies. 
NOTORIOUS BEN HECHT, 
the “Shakespeare of Hollywood,” was prescient about the annhilation of Europe’s Jews and an activist for survival. Propaganda, fanning hate and division, disruption as progress? This was his world also….. 

This book in paper  has just arrived in the Purdue University Press warehouse. http://www.thepress.purdue.edu/titles/format/9781557538659

The Notorious Ben Hecht, a new biography from Purdue University Press, is the
FIRST Extensive bio of Hecht, who defined his age and is again new in our time.

Ben Hecht is Hollywood’s most legendary screenwriter, but he is arguably more significant as the man who shattered the American media silence about the Nazi slaughter of European Jews. He started as a crime reporter on Chicago's gritty streets before becoming famous as a Broadway playwright with his classic newspaper comedy The Front Page. As a screenwriter, Hecht defined Hollywood’s Golden Age with scripts that included Scarface, Gone with the Wind, and Notorious.

A ferocious wit with a genius for spectacle and controversy, Hecht responded to the rise of Hitler with a massive publicity campaign that awoke the American public to the Holocaust. Soon afterward, he earned infamy when he embraced the label of Jewish “terrorist” and joined with the gangster Mickey Cohen to smuggle weapons to Palestine in the fight for a Jewish state. Julien Gorbach's biography, The Notorious Ben Hecht: Iconoclastic Writer and Military Zionist (Purdue University Press, March 2019), investigates the life and multifaceted character of this storytelling virtuoso and provocateur.

Pauline Kael, revered film critic for The New Yorker, credited Hecht with having written half the entertaining films Hollywood ever produced. Ironically, Hecht’s commercial success, as the author of many movie melodramas, damaged his literary reputation.

“He also operated in so many genres that one life—no matter how colorful, no matter how full—barely seems to have encompassed what he achieved, in journalism, in literature, on the screen, and in polemics,” said noted historian Stephen Whitfield. “Yet until now—that is, until the publication of Julien Gorbach’s lively biographical study—Hecht has eluded the grasp of scholarship. The Notorious Ben Hecht is thus a welcome corrective.”

Hecht’s importance as a versatile modern writer does not diminish the role he played in history. Born shortly before the start of the twentieth century, he came of age with the advent of mass communication, and his story vividly illustrates how mass media changed the character of our culture. But, he was among the most prominent and influential disputants in a clash of political ideas that came with the rise of Nazism, the Holocaust, and the birth of Israel.

During the 1930s, his grim view of what he called “the soul of man” allowed him to see, with far greater clarity than most, the horror at the world’s doorstep. He offered a warning, not just to the people of his day, we would do well to rediscover Ben Hecht in this time.

Advance Praise for The Notorious Ben Hecht

"Gorbach’s work accomplishes what a good biography should: It focuses on an important and interesting figure; describes a little-explored aspect of his life that affected world events; makes a larger point about the society in which he lived; and does it in a clear, coherent, and captivating fashion. The importance of Ben Hecht lies in its major theme: Hecht’s willingness to stand out as a Jew and advocate for Jewish causes when most successful Jews of his generation sublimated their ethnic identity. Hecht and the Irgun advocated increasingly extreme and violent measures. To Hecht and the Irgun, the murder of six million Jews while the world watched proved they could not count on the international community."

—Laurel Leff, Associate Professor, School of Journalism, and Stotsky Professor of
Jewish Historical and Cultural Studies, Northeastern University; Author, Buried by The Times: The Holocaust and America’s Most Important Newspaper (Cambridge University Press, 2005)

"Julien Gorbach has done more than anyone before to shine a light into the darkness of the connections between Chicago’s underworld and its rawboned journalism. While previous celebrations of Chicago’s dailies during the age of newspapers’ ascendancy made sport of recklessness, fabrication, and violence, Gorbach has revealed the ‘devil’s bargain’ struck most notably by Ben Hecht, whose own life touches the 52 lightheartedness of The Front Page only tangentially. Hecht publicly laughed at journalism while obscuring its worst secrets."

—Dr. Michael Sweeney, Editor, Journalism History;
Associate Director for Graduate Studies, Ohio University

The Notorious Ben Hecht: Iconoclastic Zionist and Militant Zionist
Purdue University Press, March 2019

Author Julien Gorbach spent most of his ten years as a daily newspaper reporter on the police beat, covering drive-by shootings and murder trials, and publishing an investigative series on killings that remained unsolved because gangs had intimidated witnesses into silence. As a freelancer, he contributed to the Boston Phoenix, Time Out New York, the San Francisco Bay Guardian, and the New Orleans Gambit, among other publications. He covered Hurricane Katrina for the Boston Globe. Currently, Gorbach is an Asst. Professor at the University of Hawaii.

S.W.