Thursday, March 8, 2012

Emergency Public Relations: Crisis Management in a 3.0 world.

Emergency Public Relations: Crisis Management in a 3.0 world by Alan Bernstein and Cindy Rakowitz is not fiction. In fact it's nonfiction that's fantastic because what it's talking about is how to handle when the impossible unthinkable--a crisis occurs. As Cindy says in this book, many pr people would rather be shot than deal with crisis. How do I know this? I work as a pr person and have also dealt with crisis, which can make you feel like the Dutch boy, who when the dike breaks, put his thumb in the hole and hoped for the best.